Hey! My name is Estrella. I'm a brand designer and strategist with an appetite for storytelling.

I'm a Toronto-based multimedia designer specializing in branding, driven to build meaningful brand stories by bridging the gap between strategy and creative execution. I've acquired an expansive design skillset through my education in multimedia, from graphic design to post-production. Coming from a musical background, I'm drawn to the intersectionality of art and everyday experiences. I approach design as a vessel of communication, emotion, and psychology. My deepening marketing expertise continues to shape my results-oriented approach to branding. I've learned to design for measurable impact by grounding creative decisions in analytics, audience insights, and clear brand missions.